Emotions, Captured in Motion
industry
Photography & Events
Services Provided
A Complete Branding Solution to Shape Smoke’s Visual Story
Smoke is a contemporary wedding photography and cinematography studio that captures emotion in its most honest and timeless form. Built on the belief that every wedding is a living, breathing story, Smoke transforms fleeting celebrations into cinematic narratives that couples can relive forever. The name reflects something intangible yet powerful — like smoke, moments drift, evolve, and disappear unless preserved with care and intention.
The visual identity was designed to echo this philosophy. Every element focuses on mood, intimacy, and storytelling, ensuring that the brand feels personal yet premium. The result is an identity that elevates Smoke beyond documentation, positioning it as a storyteller of love, legacy, and emotion.
(02) Business Immersion
Positioning Snapshare for Impact in Event Experience Tech
Event experiences are moment-based, emotional, and highly social — but traditional photography delivery is slow and disconnected. Snapshare flipped this model using AI facial recognition, branded galleries, and QR-based instant delivery to reshape how memories travel online.
Our challenge was to define a brand that feels:
- Intuitive for users
- Powerful for marketers
- Memorable in every interaction
We grounded the strategy in building trust, delight, and connection — the core emotional drivers of events.
Crafting an Identity That Reflects Instant Memory Sharing
The Snapshare identity centers on movement, clarity, and connection — just like their product. The mark reflects:
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Precision AI technology
Instant deliverability
Shared human experience
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The vibrant gradient and clean type communicate energy and digital sophistication, while adaptable elements were crafted to perform across physical venues, mobile screens, and social media shares — mirroring the seamless event experience Snapshare delivers.
